Focus On Food Articles
QIDO Saves Clients Time and Money
What comes to mind when you hear the word research? For many, the word evokes thoughts of time and money. That may be the case for traditional research, but not for clients of Focus On Food. The company's new research process called QIDOTM, short for Qualitative Iterative Development & Optimization, not only lessens a company's time and expenses, but contributes to more successful product lauches. click here to view the entire aritcle
Getting Your Piece of the (Takeout) Pie
The mid-nineties brought the discovery that a huge new market was emerging which the industry coined "Home Meal Replacement." Although this phrase never quite had any meaning for the consumer, we all began to realize this term was really just a self-important term for "Takeout Food." Whether we call it HMR or takeout, the assumption that it was a huge and growing market in the nineties was and still is right on target. click here to view the entire article
Who's Driving Your R&D Bus?
I have read numerous studies over the last twenty years debating what drives repeat business and customer loyalty in our industry. Although there has never been (and never will be) absolute consensus as to the single most important driver, the top 2 factors are consistently food and service. It still constantly amazes me how many people in this business focus time and resources on other areas while they treat food and service as a step child and wonder why their comp sales and profits are down. Many people consider success in the restaurant business as a complex issue, it's not. Give your guests a product selection that they find appealing, deliver it well and consistently, with a good price value, and keep it fresh over time as a compelling reason to come back. There is not a more critical vehicle in your entire operation than your menu, which speaks directly to your guests in regard to food and service. click here to view the entire article
For more information, please contact Ron Marks, Extension 101, ron@focusonfood.com or Cari Pirello, Extension 102, cari@focusonfood.com
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