Marketing Elements^TM

You are developing the perfect LTO campaign or addition to your menu, testing it and fine tuning it to ensure consumer satisfaction. How do you make sure that your communication materials are compelling and reinforce your brand positioning? 

Your solution is Focus on Food’s Marketing Elements^TM. Marketing Elements^TM is a synergistic approach combining planning, copy writing, graphic strategy, menu engineering, POP development, production and distribution.

Success is achieved as product innovation is developed with creative marketing in an integrated process. Our culinary innovation group works seamlessly with our creative marketing partner, Max2o, to provide comprehensive creative marketing and promotional services. It’s time and cost efficient and assures that your products and your creative marketing are credible, integrated and support your brand.

Your benefit is full-service creative development for menus and inserts, POS materials, packaging, FSIs, promotions, advertising and direct response campaigns – each piece dynamically compelling to your target audience. All the essentials are available with Focus On Food's Marketing Elements^TM from concept and photography to printing, fulfillment and distribution. 

On time – yes! And just as importantly, on strategy, on target and on budget

Services

• Complete LTO Campaign Development
• Creative position and brand development
• Full service creative development: Menus & Inserts, Menu Boards, Table Toppers, POP, Packaging, Direct Mail & FSIs, Promotions, Premiums
• Food & Beverage photography and styling
• Media Planning
• Media Materials