CDM²
Consumer Driven Menu Marketing

Looking for a better way to take your food from concept to launch? CDM^{2 TM} is a gold standard development protocol incorporating industry proven best practices.

The CDM^{2 TM} methodology strategically develops and refines food and marketing communications as an integrated credible branded product.

The CDM^{2 TM} process provides a series of checks and balances based on your creative food and marketing concepts. These are validated immediately against consumers’ acceptance, from ideation to market launch. You minimize risk and obtain clear results in a very proactive and cost effective fashion.

• Food, in conjunction with marketing, is the key driver of your brand and your business.
• The consumer is the key driver of your innovation and development.
• The creative food and marketing process is integrated into a unified seamless function.
• Brand and market share are taken to higher levels by marketing new food designed around new creative, and new creative designed around new food.

Focus On Food seamlessly melds the disciplines of Consumer Research, Menu Marketing, Culinary Arts, Restaurant Operations, Food Science and Food Manufacturing into an inter-related array of services, for efficient and effective strategy. Focus On Food serves as a unique, all-in-one resource combining product development and refinement expertise with consumer research expertise.