Consumer Food & Beverage Research

Solutions 

Focus On Food specializes in full-service food and beverage research with multiple fully equipped commercial and residential-style test kitchens to support product development, marketing, positioning and packaging consumer studies, both Qualitative and Quantitative. We conduct Focus Groups, CLTs, Internet, Ethnography and Intercept research studies.

Look to Focus On Food for expert culinary and service staff, research strategy and design, moderation, data tab, analysis, and reporting.  Focus On Food has an excellent location for diverse demographic recruiting. Multi market execution capabilities via the Focus On Food Research Network.

For the menu and food product developer, Focus On Food offers two critical points of difference.

1. A kitchen facility that is fully equipped and immediately adjacent to our focus group and taste test rooms. You can easily bring in any specialty equipment that you need. Your products can be presented to your consumers as you fully intend without any compromise of field conditions.
   
   
2. At Focus On Food we are professional food and marketing specialists who offer a variety of food development services and insights represneting a rare combination of Research Specialists, R&D Chefs, Food Scientists and Menu Marketing product developers, all with extensive industry experience.

Need help creating and implementing a product development protocol? 

Focus On Food possesses a strong philosophy for and has excellent capabilities with consumer-led product and marketing protocol development.  Explore our CDM²™ program for a brief overview.  Understanding that your system is unique, we’ll work with you to create a custom protocol that provides you with an effective and efficient program.

Interested in streamlining your product and marketing development process?

The benefits of a cohesive approach to development are huge in the way of time and cost.  Focus On Food has created QIDO™ , Qualitative Iterative Development & Optimization, a super efficient process for prototype development that occurs along side marketing communications development.  The product and the message are developed together in a matter of days instead of months.   What a concept!

Looking for a way to validate your product re-formulations?

Going to market with a re-formulated product that is not perceived to be “as good” by the consumer can cost plenty in lost revenues and lost market share.  Focus On Food has developed a simple and effective process for validating your product re-formulations, an example of which is TransValidate^™ which speaks to the issues of trans fat free product re-formulations.  This process can be applied to any of your product reformulation initiatives.